Full Name
Amber Asher
Job Title
Partner & Chair, Hotel Group
Company
Helbraun Levey
Speaker Bio
Amber Asher is the former CEO of Standard International (The Standard Hotels, Bunkhouse Hotels and The Manner) who led the transformation of the company into a global powerhouse culminating in the sale of the Company to Hyatt Corporation in a deal valued up to $335 million in October 2024.
During her tenure, the Company expanded from 4 U.S. -based Standard hotels to a portfolio of 24 award winning properties worldwide across multiple brands with over 30 new hotels in the pipeline. Under her leadership, she drove a 400% revenue increase and operational profitability. Her leadership maintained the brands’ bold, boundary-pushing identities while fostering an inclusive culture of innovation. Asher was instrumental in the strategic deployment of invested capital, leading international expansion and organizational development. Over her 13-year tenure, she navigated critical phases, including leading major corporate transactions and the company through the COVID-19 pandemic. She oversaw all aspects of the business, including operations, business development, capital transactions, design, brand, recruitment, investor relations and legal.
Before Standard International, Amber held key roles at Morgans Hotel Group and began her legal career at Latham & Watkins LLP, specializing in real estate, finance and hospitality transactions.
Asher's industry influence extends to board service with Lark Hotels, Bunkhouse Hotels, BLLA, and AHLA Foundation. She has been widely recognized for her impact, including being named one of the 50 Most Important Women in Travel by Wonderlust and among the International Hospitality Institute’s 100 Most Influential People in Global Hospitality & Travel (2023), Hotel Management’s Most Influential Women in Hospitality and Skift’s Women Shaping Travel’s Future. In 2022, she received the Independent Lodging Congress’ ‘Start Something Award’ for her innovation in the hospitality industry. Asher has been featured in Forbes, Elle, Travel & Leisure, Business Traveler, The Points Guy and other leading publications.
During her tenure, the Company expanded from 4 U.S. -based Standard hotels to a portfolio of 24 award winning properties worldwide across multiple brands with over 30 new hotels in the pipeline. Under her leadership, she drove a 400% revenue increase and operational profitability. Her leadership maintained the brands’ bold, boundary-pushing identities while fostering an inclusive culture of innovation. Asher was instrumental in the strategic deployment of invested capital, leading international expansion and organizational development. Over her 13-year tenure, she navigated critical phases, including leading major corporate transactions and the company through the COVID-19 pandemic. She oversaw all aspects of the business, including operations, business development, capital transactions, design, brand, recruitment, investor relations and legal.
Before Standard International, Amber held key roles at Morgans Hotel Group and began her legal career at Latham & Watkins LLP, specializing in real estate, finance and hospitality transactions.
Asher's industry influence extends to board service with Lark Hotels, Bunkhouse Hotels, BLLA, and AHLA Foundation. She has been widely recognized for her impact, including being named one of the 50 Most Important Women in Travel by Wonderlust and among the International Hospitality Institute’s 100 Most Influential People in Global Hospitality & Travel (2023), Hotel Management’s Most Influential Women in Hospitality and Skift’s Women Shaping Travel’s Future. In 2022, she received the Independent Lodging Congress’ ‘Start Something Award’ for her innovation in the hospitality industry. Asher has been featured in Forbes, Elle, Travel & Leisure, Business Traveler, The Points Guy and other leading publications.
Speaking At
